Strategic Communications


We help plan, promote, and protect the Beach brand through:

  • strategy development as informed by market research, performance insights, and institutional planning;
  • central communications programs across multiple market segments spanning websites, publications, email, social media, advertising, and news media outreach and inquiries;
  • the university identity system and campus design, editorial, and other communications standards;
  • issue and incident readiness, monitoring, and response; and
  • collaborations with other university divisions on key, high-profile projects.  

Unit Leadership

Jeffrey D. Cook
Associate Vice President
Jeff began his service as the university's chief communications & brand officer in 2019. Previously, he held this and allied roles at several institutions, including two sister campuses of the ÀóÖ¦ÊÓƵState University. After completing high school and undergraduate studies in New York, he earned his master's degree in nonprofit management at the University of San Francisco.