Marketing Department News

Recent Articles and Events from the Marketing Department

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Panama & Colombia with CBA 494/GBA 694

Explore International Business in Panama & Colombia with CBA 494/GBA 694 ÀóÖ¦ÊÓÆµâ€™s College of Business is offering this comparative study of how international companies incorporate business development strategies. In addition to university visits and networking opportunities with international faculty & students, your package includes hotel, ground transportation, city tours, and some meal accommodations. Course is open to current students, alumni, and staff but space is limited.
MSMA ÀóÖ¦ÊÓÆµ and Faculty

MS Marketing Analytics Spring 2022 Event

MS Marketing Analtyics dinner with faculty and students
Long Beach Downtown

Long Beach Small Business Monitor 2nd Quarter 2021

2Q/2021:  "Post-Pandemic: Helping Small Business Recover and Thrive" 
Journal of Business Research

Research on Charitable Giving

Homer, Pamela Miles (2021), “,� Journal of Business Research, 133 (September), 420-431.